office professional plus 2010 ChenLiangYi analysis,
By inube07, 03:22office professional plus 2010 ChenLiangYi analysis,
as a luxury brand marketing, maybe not reflected in Microsoft Office focus visibility of the ascension or to the target population the accuracy of cover, more in the brand image of the mold, brand spirit of conduction. To Anchor Liu leading the team deeply planning tencent feel the same, think dior is a kind of "let a few people have, most people who want to" luxury brand, the brand and the consumer general between a certain distance, and office microsoft 2010 interactive platform brand communication and product experience, can let consumers Microsoft Outlook no longer feel dior is unattainable. In the minority opinion leader by, let they with their influence to influence more people, these people have after purchasing power, naturally, prioritize once touched the brand.
Breakthrough first locked in the visual impact, brand power this level, Big Launch Day activities in the form of surface. After dior, strength and tencent of three parties, discussion and repeated many times test (to ensure that it is not influence the user experience), with a final determination to mini home page (All in One, hereinafter referred to as "AIO") full screen translucent pop way to distribute TVC, this kind of form can be minimized interference to the user, and at the same time and it doesn't affect the brand of the delicate, costly feeling.
This is the first time such a bold to tencent way, for the customer to release advertisement, bring the effect also is "breakthrough" : on the event will attract attention to 68 million people, 62 million unique visitors understand to enlighten abstruse new products on the market information.
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